Most of the people don't know much about the world of horology and high-end timepieces. The well known brands are Rolex, Omega, Tag Heuer and maybe Zenith for its amazing watches like the Academy Christophe Colomb Hurricane.
In the 80's this industry was in pretty bad shape, facing the digital quartz watches coming from Asia with a low price and most of the watch manufacturers had no other chose than to put the machines and the tools in the attic and move to another business for at least a couple of years, or decades.
The person who changed it all is the worldwide famous Mister Nicolas Hayek who decided that mechanical movements should fight again the wave of quartz movement coming from Asia, and it was the right decision.
Nowadays, the world of luxury watches is much more dynamic than 30 years ago and no less than 200 Swiss brands are on the market, from big groups to independent watchmakers: A. Lange Söhne, AeroWatch, Bell & Ross, Blancpain, BRM, Cabestan, Chronographe Suisse Cie, DeWitt, Grönefeld, Hautlence, JeanRichard, Maurice de Mauriac, Roger Dubuis and many more.
If you would like to discover the fascinating world of Swiss watches and horology we strongly suggest to visit the following websites: